Bringing Back the Greatness of Visayas

When Jacqueline "Jacky" started her career with Alaska, now part of FrieslandCampina, she didn't come from an FMCG background. For many people, that might have felt like a disadvantage. For Jacky, it became her motivation.

"I always believed that if you're willing to learn and contribute, your background shouldn't define what you're capable of."

More than 13 years later, Jacky leads the Visayas region as Zone General Manager, overseeing sales operations, distributors, and partners across one of the Philippines' largest markets. Her journey has taken her from managing key accounts in Cebu to leading major retail partnerships in Manila and participating in leadership development programs that expanded both her skills and perspective.

Looking back, what stands out most is not a single promotion or title. It's the fact that throughout her career, FrieslandCampina continuously trusted her with opportunities that challenged her to grow.

"Leaders saw potential in me and gave me opportunities I couldn't say no to."

What was originally planned as a one-year move to Manila became an eight-year chapter filled with learning experiences, stretch assignments, and career-defining moments. Each opportunity reinforced a lesson she still carries today: growth happens when you are willing to step outside your comfort zone

For Jacky, sales has never been just about selling products.

"Sales is about understanding people, listening to customers, solving problems, and creating value."

That entrepreneurial mindset is what energizes her every day. She enjoys being close to the market, understanding what customers need, and collaborating to find solutions that benefit consumers, customers, and the business alike.

What makes the work even more meaningful is knowing that the brands she represents are part of millions of Filipino families' lives.

"I am proud to represent products that nourish people every day. It gives purpose to what we do."

When asked what has kept her with the company for more than a decade, the answer is simple: the opportunity to keep growing while helping others grow too.

Her story is proof that success at Alaska and FrieslandCampina isn't determined by where you start. It's shaped by your willingness to learn, embrace challenges, and believe in your potential.

"If you stay curious, work hard, and keep saying yes to growth opportunities, there's no limit to what you can achieve. This is a place where people invest in you, trust you, and help you become more than you ever imagined."

For Jacky, that's what makes the journey truly rewarding: not just building a successful career, but helping bring out the best in people along the way.